Handbook
Marketing, packaging, and content strategy
Capablio is an adaptive feedback and development platform for organizations that need recurring insight, structured 360 feedback, and development follow-through without excessive survey burden.
Updated
Category statement
Capablio is an adaptive feedback and development platform for organizations that need recurring insight, structured 360 feedback, and development follow-through without excessive survey burden.
Homepage message hierarchy
Hero
Turn feedback into observable development.
Run short, relevant feedback programs, connect 360 insights to personal development, and govern the whole process across teams and tenants.
Primary CTA: Start free
Secondary CTA: Book a demo
Proof-of-difference section
- Ask the right questions at the right cadence.
- Reach complete framework coverage over time.
- Convert insight into a development plan and follow-up evidence.
- Keep visibility, anonymity, and tenant policy explicit.
Product pillars
- Adaptive feedback programs
- 180/360 campaigns
- Personal development loops
- Engineering leadership packs
- Enterprise governance
- Imports and integrations
Audience paths
- For HR and people teams
- For managers
- For technology leaders
- For individuals
- For enterprise IT and security
Trust section
Use truthful, implementation-backed statements about:
- Tenant isolation
- Role and scope controls
- Aggregation and thresholds
- Encryption modes actually offered
- Audit and retention
- AI transparency
Do not display SOC 2, ISO, GDPR compliance badges, uptime promises, or customer-managed-key claims unless verified and approved.
Role-specific value propositions
HR and people teams
“Run consistent feedback programs without sending the same long survey to everyone.”
Show program building, coverage forecast, campaign completion, threshold controls, tenant content, and aggregate insights.
Managers
“Know what to discuss, what was shared, and what action is due next.”
Show nominations, feedback tasks, shared development actions, and team-level program status without unauthorized private results.
Technology leaders
“Measure leadership behavior that reflects modern engineering work.”
Show strategy-to-execution, developer experience, reliability, AI governance, security, talent, and technology economics packs.
Individuals
“Own your feedback and turn it into a focused development plan.”
Show privacy, results narrative, evidence, goal selection, action tracking, and selective sharing.
Enterprise IT and security
“Configure identity, data policy, audit, and integrations without weakening feedback privacy.”
Show SSO/SCIM, roles/scopes, regions where available, retention, audit, support access, and keys.
Product pages
Adaptive feedback
Explain:
- Cadence versus exposure cooldown
- Anchor, rotating, PDP, and event items
- Survey quota
- Deterministic constrained rotation
- Coverage progress and feasibility
- Tenant overlays
- Why daily prompts should measure current conditions rather than annual leadership traits
360 feedback
Explain:
- Relationship groups
- Rater nomination and approval
- Minimum thresholds
- Observation period
- Not Observed / Not Applicable
- Self versus others
- Qualitative evidence
- Report release and debrief
- PDP transition
Development plans
Explain:
- Private and shared goals
- Action, evidence, blocker, outcome, and sustainability check-ins
- PDP-driven question recurrence
- Manager/coach participation by consent and policy
- Progress without forced performance scoring
Engineering leadership
Explain modules for:
- Technology strategy and architecture
- Product/customer outcomes
- Engineering delivery and developer experience
- AI and data leadership
- Security and resilience
- Organization and talent
- Technology value and economics
Pricing presentation
Recommended public structure:
| Plan | Audience | Indicative packaging |
|---|---|---|
| Free | One individual evaluating the product | Starter packs, one active program, limited history and mini-360 |
| Individual | One person actively managing development | Full personal cadence, custom questions, PDP overrides, imports, personal reports |
| Team | Organizations from five active subjects | Tenant packs, recurring 360, team analytics, directory import, collaboration integrations |
| Enterprise | Larger or regulated organizations | SSO/SCIM, HRIS/API, advanced governance, audit, retention, regions, support and custom terms |
Billing language must define an active subject seat and state that invited raters do not consume paid seats.
Keep exact price values in one pricing configuration source, not hard-coded independently in marketing and application code.
Documentation voice
- Task-first titles: “Create a recurring program,” not “Program object overview.”
- State role and prerequisite near the top.
- Use numbered steps only for actual sequences.
- Include “What happens next,” “Who can see this,” and “Troubleshooting” where relevant.
- Keep system internals in the internal wiki.
Content integrity rules
- No invented testimonials, customer names, logos, adoption counts, ROI, or benchmark data.
- Mark features as Released, Beta, Limited availability, or Planned.
- Do not describe imported Thomas evidence as a native Capablio benchmark.
- Do not call the selection engine psychometrically adaptive unless formally validated.
- Every security claim links to an internal control owner and evidence state.
- Every plan claim maps to an entitlement key and test.