Capablio

Handbook

Competitor Landscape and Market Evidence

Research date: 2026-07-16. Prices and packaging can change; verify before commercial launch.

Updated

Market categories

Capablio sits across three markets:

  1. Continuous employee pulse and engagement platforms.
  2. Performance, check-in, goals, and development suites.
  3. Specialist 360-degree feedback products.

The strongest competitive references are products that combine short recurring surveys with question rotation or 360/PDP workflows.

Competitor summary

Product Relevant public capabilities Public pricing signal Implication for Capablio
Thomas 360 Custom framework or selection from 31 competencies; 1–7 ratings; self, manager, peer, team, customer perspectives; comments; anonymous reporting Pricing is sales-led; 360 appears in the Expert plan rather than lower plans Support import and compatible reporting, but differentiate through recurrence, rotation, and PDP adaptation
teamecho Short recurring surveys, intelligent question algorithm, validated question sets, comments, 360 module Free to 15; €2.80, €4.80, €6.80 per person/month; 360-only €4.50 or 360 add-on +€2 Closest public benchmark for smart recurring question selection and low-cost organization pricing
15Five Weekly/bi-weekly/monthly check-ins; company/group/individual questions; rotating question queues; one to five queue items; 360 and career plans Engage $4; Perform $11; Total Platform $16 per user/month, annual Confirms demand for question queues, frequency control, 360, and development in one workflow
Workleap Officevibe Weekly, bi-weekly, monthly, quarterly pulses; personalized question selection; no same question to an employee within three months Standard $4,999/year; Pro $11,999/year; enterprise custom Strong evidence for personalized rotation and explicit repeat suppression; packaging is broader and less transparent per seat
Teamflect Automated reviews and pulse schedules; 360, external and anonymous feedback; PDPs; Teams/Outlook workflow Free to 10; Essential $9; Professional $14 per user/month; enterprise custom A strong SMB benchmark for generous free onboarding and integrated development workflows
Lattice Reviews, feedback, weekly updates, 1:1s, performance, engagement pulses, goals, IDPs/career tracks Foundations $13; Performance $10; Engagement $4; Grow +$4 per seat/month; $4,000 annual minimum Capablio should price below a broad talent suite unless it expands into full performance and goals
Effy AI 360 reviews, AI summaries, heatmaps, 9-box, goals, PDPs, check-ins Free to 5; 360 $3 per seat/month for one annual review or $6 for multiple; Goals/OKRs $2 Establishes a low-price floor for simple AI-assisted 360 and goals, especially for SMBs
PerformYard Reviews, check-ins, 360 peer reviews, continuous feedback, goals, PDP/succession, analytics Performance $5–10 per person/month; engagement and survey add-ons Confirms $5–10 PEPM as a common performance-management range
Spidergap Specialist 360, custom questionnaire, anonymity, reports, PDP, translations, repeat collection Starter $1,099/year for 10 recipients, then $89/recipient/year; Pro $2,199 plus $59/recipient/year Useful benchmark for charging assessed recipients rather than feedback providers
Culture Amp 180/360 feedback, continuous feedback, reviews, development and action-oriented reports Quote-based Competes at broader enterprise suite level; Capablio can win on transparency and adaptive orchestration

Detailed observations

Thomas

Thomas publicly supports custom competency frameworks, 31 competency options, a 1–7 scale, free text, multi-rater feedback, and anonymous graphical reporting. Its public pricing page places 360 feedback in an expert/accredited offering and does not publish a simple 360 per-seat price.

Capablio should therefore use Thomas as an interoperability target rather than a product blueprint. The current supplied Thomas report is a point-in-time 54-item, 12-competency process; Capablio’s distinctive value is longitudinal orchestration and targeted follow-up.

teamecho

teamecho publicly describes an intelligent algorithm that sends selected questions regularly, often every two or four weeks, and takes two to three minutes to complete. It combines a free tier with a low PEPM price and a separate 360 option.

This is the closest public competitor to the “right question at the right time” proposition. Capablio needs a visibly stronger model for per-question cooldowns, respondent routing, coverage guarantees, tenant overlays, and PDP-driven recurrence.

15Five

15Five’s public help documentation has three useful patterns:

  • Question types may be always-on, scheduled, one-time, or placed in a queue.
  • A queue can ask one to five questions weekly, every other week, or monthly.
  • The queue may repeat after all questions are cycled or stop at completion.

Capablio should exceed this with multiple coverage cycles, bundle atomicity, cross-program exposure control, feasibility simulation, and PDP overrides.

Workleap Officevibe

Officevibe publicly states that pulse questions are personalized based on prior participation and which metrics need more data, and that the same question is not sent to an employee more than once within three months. It also supports weekly through quarterly cadence.

This is direct evidence that repeat suppression and data-gap-based selection are understandable customer concepts. Capablio can make them tenant-configurable and auditable rather than fixed.

Specialist 360 products

Spidergap, 360feedback.app, G360, and similar products commonly charge by assessed leader or report rather than by every rater. Their strengths are focused workflows, customization, anonymity, and reports. Their limitation for this concept is that they generally center on discrete assessment events rather than a daily-to-annual adaptive question program.

Competitive whitespace

Public product information does not show a strong competitor combining all of the following as one explicit architecture:

  • per-question cooldown expressed in cadence periods
  • global exposure ledger across overlapping programs
  • PDP-specific recurrence override, including force-next-once
  • anchor/rotation/PDP quota reservation
  • atomic question bundles
  • deterministic constrained selection with coverage feasibility
  • stable construct and question-family lineage across cadence variants
  • tenant overlays that preserve comparability and source lineage
  • Thomas and other assessment imports as separate low-confidence baselines

This combination is the proposed defensible product wedge.

Pricing benchmark interpretation

The public market currently spans:

  • approximately $3–6 PEPM for focused SMB 360 and basic goals
  • approximately €2.80–6.80 PEPM for continuous pulse products
  • approximately $5–10 PEPM for performance platforms
  • approximately $9–16 PEPM for broader performance, engagement, and manager suites
  • approximately $59–100 per assessed leader for one-off specialist 360 products

A focused adaptive feedback platform should normally sit around $7–9 PEPM for teams, below broad talent suites and above basic one-off 360 products.

Official sources

  • Thomas 360: https://www.thomas.co/de/assessments/360-degree-feedback
  • Thomas pricing: https://www.thomas.co/pricing
  • teamecho pricing: https://www.teamecho.com/en/pricing/
  • teamecho overview: https://www.teamecho.com/en/
  • 15Five pricing: https://www.15five.com/pricing
  • 15Five question queue: https://success.15five.com/hc/en-us/articles/360002765511-Create-and-manage-a-Question-Queue
  • 15Five frequency: https://success.15five.com/hc/en-us/articles/360002687571-Change-the-frequency-of-Check-ins
  • Workleap pricing: https://workleap.com/pricing
  • Officevibe frequency: https://help.workleap.com/en/articles/10281748-manage-survey-frequency
  • Officevibe question personalization and repeat rule: https://help.workleap.com/en/articles/11072281-workleap-officevibe-surveys-and-feedback-faq
  • Teamflect pricing: https://teamflect.com/pricing
  • Lattice pricing: https://lattice.com/pricing
  • Effy AI pricing: https://www.effy.ai/pricing
  • PerformYard pricing: https://www.performyard.com/pricing
  • Spidergap pricing: https://www.spidergap.com/pricing
  • Culture Amp 360: https://www.cultureamp.com/p/360-review-platform